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Don’t be the under-cutter

Tuesday, September 23rd, 2008

The price-gougers, the cost-cutters, the bargain-basement operators.  Sounds pretty good to the average shopper doesn’t it?

But have you ever purchased something that didn’t live up to the bargain?  That cheap pair of shoes that you had to replace 3 more times in a year, the bulk jar of ketchup that you used just as fast as the regular size, the generic brand electronic device that (”oh by the way”) doesn’t have all the features as the real deal.

The same holds true with services.  Of course everyone has budgets and as service providers we want to be sensitive to those budgets.  Unlike Congress, when there’s no money for something - there really ISN’T a way to pay for it.  And when you’re hanging out your shingle, you don’t want to out-price everyone.  The market can only bear so much.

But the other side of the coin is some things just cost what they cost.  I’ve never known the price of gold to be up for a haggle.  It may rise or fall, but does that have to do with one person’s decision (conspiracy theorists need not comment here!)

So when you’ve achieved the highest degree, the most experience and can do things the best, you’re worth your investment.  Are you a ”Nike” or a “K Swiss”?  Are you a “Coke” or a “Faygo”?  Are you a “Rolls Royce” or a “Chevy”?  All are good brands and I’d take any of them if they were offered.  They simply cost what they cost. 

The hardest thing you may ever have to do is take pride in your skills and abilities and even tell a potential (or current) client “I don’t need your business” - or even fire them! 

If you’re doing your best and “you’re worth what you’re worth”, you’re dealing with business that will never respect you anyway and (even if they go with a cheap competitor) it reflects on their ethics - they’ll get what they pay for:  Low quality, suspicious business practices (maybe even illegal) and ultimately you dont’ want to be associated with any of that!  Trust me, they’ll be replaced with the kind of clients you want (and most likely will not only be able to afford you, but never think twice about doing it right.)

Ultimately, the things that shouldn’t be open for negotiation are your character and integrity.

 

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