It’s the season of resolutions again.  I used to look forward to the activity until I found that one needn’t make a resolution just on January 1st.  You can work on improving something anytime you want.

Everyone has a certain degree of introspection.  And isn’t the point to work on the next stage of your growth?  Only the arrogant or foolish think they’ve nothing else to learn.

It’s the same with business.  You don’t have to wait until tax time to recognize what’s working and what’s not.  Ultimately, every business should reflect constantly on what it stands for – just the cold bottom line or something more?

The same reflection should be used to re-commit to what IS working and what values your company represents.

The great triumvirate seems to be price, quality and personality.  It seems too many folks get hung up on price to the point that they’ll accept the most poorly-made product with the worst service as long as it’s cheap.  Pretty short-sighted if you ask me.

Life is too short not to be enjoyed.  As a typical guy who doesn’t like to shop, I’m willing to focus on developing a relationship with a merchant or service provider I can trust, someone who will truly help me expedite the process, and won’t take me for granted.  Just the time I save on such a relationship translates into a lot of money saved from driving around, missing work, or just general depreciation of my life.  Think about it – how much is your time worth?  Be as egotistical as you want and put it into the equation.

So in reflecting on what your business stands for, keep your priorities strong.  Keep your enjoyment of what you do alive.  Look to improve whenever you can for the benefit of both you and your customers.  If you can give more, consider it good will.  Why be stingy with your gifts?

With such a focus, not only will your bottom line stay  healthy but you’ll also have integrity – and that’s priceless.