The Competition is your Best Friend
Monday, October 25th, 2010It has been said that leaders don’t worry about the competition. They don’t even regard it. They only focus on “raising their own bar.”
There is some real truth in that. If your energies are divided by looking behind, you’ll lose sight of what’s ahead. You’ll be distracted and progress will suffer.
I ran track in high school and college and one major thing you never did was look behind you in the race. It threw off your pace, form, and could even cause you to trip and fall. Considering some of the foul surfaces I was forced to compete on, it was dangerous to regard the competition!
So too will regarding the competition be dangerous to your business life. You may be chasing or being chased, but to build a quality business, you need to have a quality foundation. If there is no ethical, competent base, one can’t very well sustain anything.
I have a “competitor” who often chases us in business. Ironically, this company (which shall remain nameless – I don’t want to disparage) has been in business decades longer and should be monopolizing the market. Instead, I find many best practices for us emulated by them.
One would say imitation is the sincerest form of flattery, but in this case, their efforts are lackluster – as if they don’t speak the language of business and are mimicking what they don’t understand.
Have you seen “funny home videos” of the occasional dog who can mouth a word like “momma?” It’s pretty cute, but the dog has no clue of what it’s saying.
So to the title, how are these experiences helpful to me? It only proves that what my company does is preferred, and the market says it with its support. Not only that, but many of our customers tell us what our “competition” is trying and how weasel-like it comes across.
The bottom line? Ethics win! Like any relationship, if you try too hard, you’ll only meet with disaster. If you’re relaxed, know your value, and enjoy the experience, you’ll attract others to you.
Look for the comparison in your own business. Hopefully, you’re not the desperate one.
