Seek to understand first and be understood second.  I’m paraphrasing a great quote that advises the path to quality communication.  It’s good direction for business, personal, even casual interactions.  When you find someone interesting, they’re obliged to return the favor.  Some who feel uncomfortable talking about themselves may even let you dominate the conversation.

But if the opposite exists, does this mean that you can’t follow your own agenda for the meeting?

In addressing just business interactions here, it’s still a tricky social game and there are many rules of engagement.  You want to show respect without allowing for too many tangents.  You don’t want to be the Everyman but you do hope to grow more opportunities.  You need to demonstrate your character without overdoing it.

In my experience, developing a sense for people can be seen as a talent or a skill, but one that requires honing nonetheless.  I’ve never met a good salesperson who didn’t start out rough, awkward and green.  Everyone has to pay their dues, but is there an economy plan?

Indeed there are some shortcuts.

1) Understand their needs.  They’ve obviously agreed to discuss a particular interest with you.  Respect the interest for what it is and don’t try and overwhelm them with options.  I’ve seen too many a salesperson derail their own opportunity by diverting the interest (and thereby, the sale)

2) Be prepared.  Pretend they know nothing and have more questions than you’ve ever fielded.  If you’re informed, you’ll impress.

3) Give-and-take.  Ask a question about their goals when they have a question about implementing your service or product.  You may find that there are other applications they don’t know about – or that a different option is in their best interests.

4)  Be them.  Pretend that the roles are reversed.  It’s the Golden Rule in sales.  Perception is a powerful thing and you want to convince them you’re genuine.  The best way?  Be genuine! 

With every interaction, as with every game, there is a winner and a loser.  While losing may be their losing their budget to your options, it can also be your options not being what they need.  As long as you maintain your character and integrity, there will be more opportunities to replace those that failed to blossom.

Tags: advice, business, Life, Teaching

This entry was posted on Tuesday, December 15th, 2009 at 3:20 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.